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Chaitanya commenced its microfinance operations in October 2007 at Nayakanahatti village in Chitradurga district. For two years Chaitanya carried out its microfinance operations as a NGO.

In October 2009, Chaitanya obtained a Non-Banking Finance Company (NBFC) license from Reserve Bank of India for a newly registered company, Chaitanya India Fin Credit Private Limited (CIFCPL). Since October 2009, CIFCPL is conducting microfinance operations as a profit company.

Chaitanya Rural Intermediation Development Services Private Limited (CRIDS) a Bangalore based NBFC is the 100% holding company of Chaitanya India Fin Credit Pvt Ltd (CIFCPL).

About the Logo
Chaitanya’s logo is the graphical representation of the coconut tree which has a strong significance in rural areas. The coconut tree represents the values of usefulness. We would like to serve our customers in the most efficient manner similar to a coconut tree. In between the fronds the logo also represents people and the spirit of team work.

Mission
"Improving lives of Low Income Families through provision of Financial Services and ensuring sustainable Shareholder Returns."

Vision
Chaitanya's Vision is to be a Pan India Rural Financial Services Company meeting the full spectrum of financial service needs for the low and middle Income Rural Customers.